Logan Paul, now 30 years old and boasting a net worth of $150 million, is much more than just a YouTuber. He’s a boxer, entrepreneur, influencer, and business partner in one of the most hyped energy drink brands on the market. With over 23.6 million YouTube subscribers and billions of views, Logan has built an empire that spans entertainment, fitness, merchandise, and beyond. But how exactly did he stack up all that cash?
Let’s break it all down — from viral videos to boxing bouts, and from merchandise to million-dollar business deals.
How Did Logan Paul Get Rich in the First Place?
Logan’s rise started early. Born in Westlake, Ohio in 1995, he was filming videos for YouTube before he was even a teenager. His early fame came from Vine, where his short comedy skits caught fire. By 2014, he had millions of followers and major brands like Pepsi and HBO were paying him for sponsored content.
When Vine shut down, Logan smoothly transitioned to YouTube, where his channel exploded in popularity. By consistently posting outrageous, energetic content, he quickly became one of the highest-paid creators on the platform, raking in $12-14 million annually between 2016 and 2018.
What’s the Deal with Maverick Apparel?
Maverick Apparel was Logan’s first major entrepreneurial win. Named after his parrot (yes, seriously), the merchandise line launched during the peak of his YouTube fame and reportedly brought in over $40 million in revenue within its first nine months. It wasn’t just merch — it was a movement. Teens everywhere were rocking Maverick hoodies like a badge of rebellion and self-expression.
While the brand’s public presence has cooled in recent years, Maverick Apparel gave Logan a massive financial boost early in his career and helped establish him as more than just an internet personality.
How Much Did Logan Paul Make from Boxing?
Logan didn’t just jump into boxing for the views — he did it for the money, too. His first fight against fellow YouTuber KSI in 2018 was billed as the “biggest internet event in history,” pulling in over a million paid viewers and generating around $13 million in total revenue. Logan likely earned around $2 million from that bout, plus another $3 million from the rematch in 2019.
Then came the mega-event: Logan vs. Floyd Mayweather in 2021. Despite being vastly outmatched in skill, Logan negotiated a killer deal: a $250,000 base salary plus 10% of PPV profits. He claimed he’d make $20 million, but in reality, the fight pulled about 1 million PPV buys. Logan ended up walking away with around $5.25 million — not bad for a guy with a 0–1 professional record.
What Is Prime Energy Drink and How Does It Factor into Logan’s Wealth?
One of the biggest factors in Logan’s net worth boom is Prime, the energy drink brand he co-promotes with KSI. Launched in January 2022, Prime became an overnight sensation. In just 12 months (Dec 2022 to Dec 2023), the drink reportedly generated a staggering $565 million in revenue.
Here’s the interesting part — Logan and KSI don’t own Prime outright. The brand is owned by Congo Brands, a Louisville-based company founded by Max Clemons and Trey Steiger. However, Logan and KSI do hold equity in the brand, with rumors suggesting they each own up to 20%, or possibly 10% apiece.
Even with a conservative estimate, if Prime is worth around $3 billion (based on 5X revenue, similar to Rockstar’s sale to Pepsi), Logan’s stake could be worth hundreds of millions on paper — potentially more than everything else he’s ever done.
What Other Income Streams Does Logan Paul Have?
Let’s not forget his Impaulsive podcast, which he launched in 2018. With millions of downloads and big-name guests, it’s another steady income source and platform for branding.
Then there’s his multi-year WWE contract, signed in 2023, reportedly worth $15 million over three years. Add to that his various endorsements, ad revenue, brand partnerships, and real estate investments, and you’ve got a financial portfolio that’s as diversified as it is impressive.
Where Does Logan Paul Live Now?
After years in Los Angeles, Logan made a move to Puerto Rico, where he rents a $13+ million mansion inside the Ritz-Carlton Reserve. He also owns an 80-acre property in the San Jacinto Mountains — a one-time LSD commune — which he purchased in 2019 for $1 million.
He previously owned a massive Encino mansion, which he bought for $6.55 million and sold in 2022 for $7.4 million to musician Machine Gun Kelly.
What About Controversies — Did They Hurt His Career?
Logan’s career hasn’t been all smooth sailing. The Suicide Forest video in 2017 caused massive backlash, leading to the removal of ads from his channel and being dropped from YouTube’s premium ad program. But Logan took the hit, issued apologies, donated to suicide prevention causes, and slowly rebuilt his brand.
He’s had other slip-ups — like the “Tide Pod challenge,” tasing dead rats, and off-color podcast jokes — but remarkably, Logan has managed to rebound stronger each time, proving his resilience in the ever-volatile world of online fame.
