James Burton “JB” Mauney has become a household name in the rodeo world, celebrated for his resilience and skill in bull riding. With an impressive net worth estimated between $6 million and $8 million and a career spanning nearly two decades, Mauney has earned the admiration of fans worldwide. Born on January 9, 1987, this 37-year-old from Charlotte, North Carolina, is more than just a two-time Professional Bull Riders (PBR) World Champion; he is an icon. This article explores his career, financial success, and life after retirement.
How Did JB Mauney Start His Journey in Rodeo?
Raised in North Carolina, JB Mauney displayed an early affinity for the rodeo. By the age of three, he was already riding sheep and calves, a prelude to his later bull-riding prowess. Inspired and guided by mentor Jerome Davis, the 1995 World Champion Bull Rider, Mauney honed his skills and developed a deep passion for the sport. His natural talent and commitment propelled him into the professional world, where he joined the PBR circuit in 2005, beginning his legendary career.
What Were Mauney’s Major Career Milestones?
From the onset, Mauney’s career was marked by success. During his rookie season, he earned $66,616.50 and was named Rookie of the Year, setting the stage for his rapid rise. Between 2009 and 2011, Mauney’s earnings soared, reflecting his increasing skill and popularity. However, his most celebrated achievements came in 2013 and 2015 when he clinched the PBR World Championship titles. The 2013 season saw him earn a staggering $1.385 million, ending the year with a total of $1.807 million. In 2015, he followed with another $1.19 million, reaching an annual total of approximately $1.541 million.
These milestones not only solidified his reputation as one of the most skilled riders in the sport but also placed him at the top of PBR’s all-time money standings. By the time he retired in 2023, Mauney had accumulated approximately $7.419 million in earnings solely from his career in bull riding.
How Did Endorsements Boost Mauney’s Net Worth?
Beyond his winnings, Mauney’s marketability attracted significant endorsement deals that further enhanced his financial standing. Notable partnerships with brands like Monster Energy and YETI added millions to his net worth. His collaboration with Monster Energy began in 2013 when the brand became an official sponsor of the PBR league, while his ambassadorship with YETI, starting in 2015, only boosted his profile further. These deals provided Mauney with not only financial rewards but also substantial visibility, elevating his status as a sports icon.
What Role Has Social Media Played in His Income?
With an active presence on platforms like Facebook and Instagram, Mauney leveraged his online reach to promote various brands and products, including his sponsors’ items. Through posts and endorsements, he generated additional income while connecting with his fans. Furthermore, Mauney capitalized on his fan base by selling merchandise such as t-shirts, hoodies, and posters across online platforms like Amazon and Redbubble. This merchandise business has provided him with a steady income stream, adding to his overall net worth.
What Led to JB Mauney’s Transition to Coaching?
In 2023, after sustaining a serious injury, JB Mauney retired from professional bull riding. However, his departure from the competitive arena didn’t signal an end to his involvement in the sport. Instead, he transitioned to a coaching role, joining the PBR as the head coach for the Oklahoma Wildcatters in the PBR Team Series in 2024. With his vast experience and knowledge, Mauney is well-equipped to guide the next generation of bull riders, instilling the same grit and determination that defined his own career.
What Makes JB Mauney’s Legacy Unique?
JB Mauney’s legacy extends beyond his titles and earnings; it is rooted in his resilience, passion, and influence on the sport. His journey from a young rider to the highest-paid bull rider in history has inspired many aspiring cowboys and cowgirls. With a competitive career lasting almost two decades, Mauney has set records that few may surpass, establishing him as a true legend in the bull-riding world.
In his current role as a coach, Mauney remains connected to the sport, passing on his knowledge and experiences to younger riders. His dedication ensures that his influence will continue to shape the world of bull riding for years to come.
What Is JB Mauney’s Life Like Today?
Now residing in Stephenville, Texas, with his wife, Samantha Lyne, and their two children, JB Mauney has adapted to his new role while balancing family life. Stephenville, often considered the “Cowboy Capital,” provides the perfect backdrop for a retired bull rider transitioning into a mentorship role. His move to coaching allows him to remain close to the sport he loves while creating more time for his family.
What’s Next for JB Mauney?
JB Mauney’s transition to coaching marks a new chapter in his career, but his story is far from over. His role with the Oklahoma Wildcatters positions him as a leading figure in team bull riding, where he can shape the future of the sport. Mauney’s presence as a mentor and coach is expected to bring invaluable insights and motivation to the team, inspiring young talent to follow in his footsteps.
Conclusion
JB Mauney’s remarkable career in bull riding is a testament to his dedication and skill. With a net worth between $6 million and $8 million and a reputation that spans continents, Mauney’s legacy is firmly established. As he continues to contribute to the sport through coaching, his influence endures, impacting both current fans and future riders.
