My Top Picks from Target’s New Clothing Line (A New Day)

My Top Picks from Target's New Clothing Line (A New Day)

Confession time. I’m one of those stereotypical moms with an irrational Target obsession. I wish that I could be a little more original, but it’s sadly not the case. I’m a walking cliche. I almost find it hard to believe that there was a time, before I moved to the US that I’d never even heard of Target.

As anyone that shares my affliction will know, the Target run can prove to be a blessing and a curse. You go in with five things on your list, and come out wielding the signature red cart, overflowing with goodies (half of which you most definitely don’t need). Sometimes when I’m shopping in Target I feel as though I’ve entered into an alternate reality, from which I emerge several hours later, somewhat dazed and confused.

And more recently, Target’s put even more temptation in my way with their new clothing line, A New Day. As if we needed another excuse.My Top Picks from Target's New Clothing Line (A New Day)

My first impressions of the brand are pretty good. A.N.D includes a great mix of on-trend pieces and closet staples (and to me at least, the quality seems to be significantly better than their previous brands).

I must say that I love being able to try some of the current trends without having to invest a small fortune. Also can’t beat the convenience of picking up a cute little top along with your breakfast cereal and loo roll 🙂

You can find the adorable kimono that I’m wearing here. It’s a bit of a departure from my usual style, but I just couldn’t resist! And below I’ve rounded up some other items that have caught my eye on some recent Target runs.

My Top Picks from Target’s New Clothing Line (A New Day)

My Top Picks from Target's New Clothing Line (A New Day)

1. The ruffles on this gorgeous sweater are so sweet, and in person the fabric is super soft

2. The little gold studs add just the right amount of interest to these classic pointed toe flats

3. I’m loving the trend for statement sleeves right now, and this bell sleeve top is spot on

4. This stylish shirt dress is so versatile – could easily be dressed up for work or dressed down for running errands at the weekend

5. This cozy hoodie is perfect for lounging about at home or doing the school run. I’d pair it with jeans and classic white sneaks

6. I love the color of these stylish pants, and the bow detail is so cute!

7. I adore the clean design of this handbag, and also that it comes in a perfect color for fall!

8. A perfect layering item – I already snapped up this comfy T-shirt in few different colors

9. This poncho looks so cozy and inviting… and this soft grey color will go with just about anything in your closet!

10. Definitely a fall closet staple, this tunic would look fab half tucked into jeans, or of course over leggings


What do you think about Target’s new brand? Love it or loathe it? Let me know in the comments!

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  • Reply Nicole

    I didn’t even know about this line, thank you for the post! I like #3 the best 🙂

    October 7, 2017 at 7:36 pm
    • Reply Polly

      I’m loving statement sleeves at the moment too!

      October 8, 2017 at 1:39 pm
  • Reply Chloe

    The ruffled sweater is so cute! I need to go to Target after work now, lol!

    xo, Chloe //

    October 9, 2017 at 12:15 pm
    • Reply Polly

      It’s almost identical to some pricier versions I’ve seen elsewhere too!

      October 9, 2017 at 12:25 pm
  • Reply Willow

    I am the same way when I go into Target – I come out with more than what was on my list! I love that poncho! Since I work at home I haven’t bought clothes in awhile. I am going to have to check out their new line!

    October 9, 2017 at 1:12 pm
    • Reply Polly

      I work from home too and have been trying to get out of my yoga pant rut 😉

      October 10, 2017 at 8:04 pm
  • Reply Simone Hjulmand

    Amazing picks! The yellow bag looks gorgeous! xx

    October 9, 2017 at 3:42 pm
  • Reply Nicole

    I have the yellow skirt, one of few times I have seen something in tv ad and had to seek it out. So cute!

    October 9, 2017 at 5:59 pm
    • Reply Polly

      Love that skirt so much, but they were all sold out at my Target!

      October 10, 2017 at 8:03 pm
  • Reply Shannon

    Especially love ponchos and bell sleeves this fall! I had a kimono I adored and somehow lost it, maybe it’s time for another 😉

    October 9, 2017 at 7:22 pm
  • Reply Jenny

    I need it all like ASAP!

    October 9, 2017 at 11:14 pm
  • Reply Patricia @ Grab a Plate

    Oh, yes. Target *is* a blessing and a curse 🙂 I loooove that ruffled sweater and the handbag. They both look like great quality pieces for this season!

    October 9, 2017 at 11:41 pm
    • Reply Polly

      So far I’ve been really impressed with the quality!

      October 10, 2017 at 8:13 pm
  • Reply April Kitchens

    I was just in target yesterday but didn’t have time to look for anything for myself. I’m going to check target out again and browse the women’s section. The green pants are super fun.

    October 10, 2017 at 7:52 am
    • Reply Polly

      I thought so too… love jewel tones for fall!

      October 10, 2017 at 8:05 pm
  • Reply Libby (Our Play Palace)

    I love your picks! The sleeves are definitely cute and trendy right now and perfect for this weather, I love it!

    October 10, 2017 at 11:35 am
    • Reply Polly

      Thanks Libby 🙂

      October 10, 2017 at 8:14 pm
  • Reply Brittany

    I love how simple the new line looks, it’s versatile enough that it would work for anyone! xo, Brittany |

    October 10, 2017 at 11:44 am
    • Reply Polly

      Hey Brittany, I thought so too 🙂

      October 10, 2017 at 8:15 pm
  • Reply Mama Munchkin

    Perfect! You just dressed me for the fall.

    October 10, 2017 at 2:35 pm
    • Reply Polly

      Ha ha, you’re welcome!

      October 10, 2017 at 8:14 pm
  • Reply Mary

    so many cute picks, i love those green pants and the ruffle sweater!

    October 11, 2017 at 9:37 am
  • Reply Amanda Kruse

    Target’s new line is so good!

    Amanda ||

    October 11, 2017 at 9:48 am
  • Reply Cat

    girl, you have such gorgeous style! Love these different picks you chose from Target! definitely #ootd inspiration!

    October 11, 2017 at 6:16 pm
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